50 UPF FASHION
PROTECTION IN STYLE
Eliane Kirschbaum, our founder, was diagnosed with skin cancer at 25, when she noticed what she thought was a pimple on her nose. Adult acne never sounded so good. After multiple surgeries, and more skin cancer scares, her doctor suggested that she wear sun protective clothing to try and avoid any further damage to her skin. She wasn’t sure what sun protective clothing really meant and how that was going to work out with summer approaching and her clothing getting less and less “protective”. She turned to google and found that most of the sun protective clothing consisted of athletic wear, beach wear, or seemed borderline geriatric, none of these would work for her day to day life in New York City. In the wonderful spontaneous city of NYC, Eliane ran into a friend walking home from dinner and told her about her idea. Eliane figured that her efforts with FTHESUN weren't enough. If she wanted to make an impact and help save the future generations of the world, she needed to go further than FTHESUN. Her friend, Esther, was first shocked that Eliane who looked perfectly healthy had skin cancer, then immediately expressed her excitement for the concept and jumped on board to help make it more than just an idea and turn it into a brand that would help Eliane's efforts to spread skin cancer awareness across the globe. Our brand is not like any other brand, our brand donates all proceeds to our cause.
Sun protection is not something that many young women take into account in their day to day life. Sunscreen is just not convenient, and sun protective clothing seems to be outdated. We all love how our favorite pieces makes us feel in our skin, but at by.Elianne, we are thinking about what clothing can do for our skin. All of our designs are carefully crafted and designed to maximize your protection without compromising your style. Each of the pieces you buy, will help fund FTHESUN's campaigns aimed at educating and helping kids in need across the world.
by.Elianne is a a sun protective fashion brand for today's health conscious generation that aims to support skin cancer awareness across the globe. The proceeds of each purchase go towards a our goal of helping to keep the world a shadier place. Visit FTHESUN to learn more about our efforts.
The Skin Cancer Foundation considers sun protective clothing as one of the most effective methods of sun protection. However, not all clothing offers the same level of protection. Most regular clothing provides a protection range from 5 to 10 UPF – way below the recommended values of 30 or higher. A study showed that about half of the clothing worn by people on the street is below the recommended protection level.
The capacity of clothing to protect from harmful UVR is measured by the UPF or Ultraviolet Protection Factor. The color, knit and weight of a fabric all play a role in the protection factors of the fabrics, the lighter the color or the weight of the clothing, the less the protection most fabrics will offer.
by.Elianne offers a fashionable clothing alternative that will keep you safe all day long, no matter what color you choose to wear. We use certified fabrics that offer excellent levels of protection, so you can feel good about your fashion and your health. Not only that, but all of our proceeds are donated to help our sister campaign: FTHESUN
. So by keeping you protected, we keep the world protected as well.
ps. by.Elianne is a part of FTHESUN. So by using our brand, you are not only saving your skin, you are helping us make the world a shadier place. Visit our FTHESUN
page to learn more about the great work we are doing.